GHOSTWRITING FOR
CEOs AND FOUNDERS

In a world of A.I. noise and copy-paste content, authenticity is the ultimate act of rebellion.

I help leaders in high-trust industries bring their reputation online, without becoming an influencer, and without putting that reputation at risk.

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"My LinkedIn exists. It just doesn't sound like me."

Does this sound familiar?

Maybe it's "I've got a regulator, a board and a handful of former colleagues all reading the same post, and I only get to write it once."Or "I've drafted the same thing four times now and never shared it."Maybe it's that every time you open LinkedIn it's the same handful of things: a humble-brag disguised as a lesson, an earnings screenshot, and writing that sounds polished and confident but says almost nothing.And you'd rather post nothing than say something that isn't quite true, or that lands wrong with people who are watching more closely than most.That's probably costing you more than you think.The people who'd want to work with you, or hire you, or trust you with something difficult, are mostly not commenting on anything. They're reading – "lurking" – and forming a view. If there's nothing there to read, they form it from somewhere else, or from someone else.Staying quiet doesn't keep you safe so much as it keeps you invisible to the people who would've got in touch if they'd known what you actually think.

Hi, I'm Al

I'm not a content agency, an A.I. tool, or a 22-year-old with a premium ChatGPT subscription and more confidence than experience.I'm a writer and strategist who's spent years inside businesses – in HR, recruitment, regulated industries, direct response copy and SEO – learning how companies work and why communication sometimes fails.I have a degree in Linguistics, and I've written content that's driven millions in revenue. I understand how language builds trust, and how that trust gets broken. I've worked in fintech, aviation and law, and I'm an ultra runner in whatever time is left over.And I use all of that to help people like you show up as the expert you already are.

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This isn’t a mistake. I don’t have a portfolio.Most of what I write is confidential by design. The same discretion you'd want for your own words applies to everyone else's, and showing you samples would mean showing you exactly who I work for, which rather defeats the point of promising anyone privacy at all.There's also the voice question. A portfolio shows you how I write for someone else. It tells you nothing about how I'd write for you.So here's a better way: we get on a call, talk about what you actually need, and if it's a fit, I write something for you directly. Like it, we go ahead. Don't like it, no hard feelings.Book a call here:

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