Ghostwriting for founders

In a world of A.I. noise and copy-paste content, authenticity is the ultimate act of rebellion.

You've got something worth saying. Most founders never say it.Let's fix that.

• Ghostwriting

Does this sound familiar?

You're hiding. And it's hurting you.

You know you should be on LinkedIn. Your competitors are.But every time you open the app you see a whole bunch of the same old beige, recycled content. Performative posts, inflated earnings, suspiciously well polished writing that doesn't say much, and all the typical LinkedIn cringe.And you'd rather say nothing than say something fake. So you stay quiet.But that's costing you.Customers can't find you. Talent joins someone louder. Investors back the founder they've heard from. And your team wonders if you still believe in the product at all.Hiding out doesn't do anything for you. It just means the right people never find out how good you are.

Hi, I'm Al – not A.I.

A writer.
Not a prompt engineer.

I'm not a content agency, an A.I. tool, or a 22-year-old with a course to sell.I'm a writer and strategist who's spent years inside businesses – in HR, recruitment, regulated industries, direct response copy and SEO – learning exactly how companies work and why most communication fails.I have a degree in Linguistics, and I've written content that drove millions in revenue. I've worked in fintech, aviation, law and ultra-endurance sports. I understand how language builds trust – and how most content destroys it.I use all of that to help founders like you show up as the expert you already are.

• Work with me

The Signal

Ghostwriting

Strategic ghostwriting for founders and CEOs in industries where the words you use have impact – and consequences.You can't afford the kinds of mistakes a junior marketing assistant, inexperienced freelancer – or A.I. – might make.I help you build a reputation that precedes you – creating a voice that stands out from all the A.I. slop and connects with the people who matter.We use authentic, strategic storytelling to position you as the unapologetically human leader of your business.Packages start from £1,500/month.

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• Back Home

404 Portfolio Not Found

This isn’t a mistake. I don’t have a portfolio.There’s only one possible upside to having a portfolio – you might see something you love and want to hire me immediately. Nice.But you’re already here. You’ve already seen something, or read something interesting enough – and convincing enough – to make you click something to get here. So you know I can write.In my opinion, the risk is far greater. A portfolio shows you how I write for other people. It tells you nothing about how I'd write for you.You might look at something in my portfolio and think:“Ooh Betty, no. That’s not what I want my brand to sound like. That’s not my voice.”Well no sh*t.I didn’t write it for you.I wrote it for them. And they loved it.That’s why I would have put it in my portfolio – if I had one...If you’re worried about whether I can match your voice – trust me – my vocal range goes from corporate America regulated financial services to big personality business mentor and pretty much anything in between.I’m nothing if not adaptable.If I showed you a portfolio, I’d be asking you to judge my ability to sound like you based on my ability to sound like someone you don't even know. So here’s what I do instead:You book a call with me, we look at your strategy and what you need. If we're a good fit, I’ll might write a piece for you.Something that’s actually useful.Like it? Awesome – hire me.Don’t like it? No troubles, bubbles – don’t hire me. You don’t owe me anything. Keep it, use it, it’s a gift from me to you.Sound good?Book a call here:

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