You don't have to be serious to mean business

Nobody wants to read corporate speak or stuffy jargon. Your audience deserves better than that. They want to understand what you do – how you help them – without needing a dictionary or a PhD.And that’s where Rebel Copy comes in.Turn your expertise into clear language your audience can actually understand and engage with.

Al Clunnie (Rebel Copy) speaking on stage at a copywriting event

Al Clunnie headshot

In a world of A.I. and copy paste, authenticity is the ultimate act of rebellion

Every brand, every company, everyone has a unique story waiting to be told.At Rebel Copy, I don’t do “corporate”.I take business-speak, scruff it up, and turn it into something that actually makes people stop, read, and click.Betty, when you call me...
You can call me Al
Hey! I'm Al. I've been trying my best to bend the rules for most of my life, and when I got into copywriting about 6 years ago I realised I'd stumbled into the perfect playground.My background in languages, linguistics, and teaching means I literally know all the rules.Now – as a copywriter – I know which ones to break.And how.Whatever your business, whether it’s fitness, finance, or flip-flops, your copy doesn’t have to be boring.If you’re ready to make your brand sound real, relatable, and recognisable, you’ve found your match.Let’s get shit done.

Palaver

Quick fix micro-consulting

If you want to get an answer to a question, nothing beats a good palaver.Not a stuffy boardroom meeting – a real 1:1 where we roll up our digital sleeves and dive into what’s holding your business back.From micro-consulting to copy reviews or an ongoing consulting retainer – you get me on your team to listen, stroke my beard, and tell you what needs fixing to make everything better.Kinda like therapy, but without the paperwork –and with actionable takeaways.It could be on your sales pages, your email marketing, your SEO strategy – you name it.We’ll thrash things out, plot a course, and leave no stone unturned.When the dust settles, you’ll have a clear plan that’s ready to implement.Ready for a palaver ?30 minute micro-consulting call – £95 Book here
2 hours (2x 1h or 4x 30m calls) – £195 Book here

A man who looks like a spy talking on the phone (Photo from Unsplash)
A man cleaning up the mess you've made (Photo from Unsplash)

The Leveller

Copy Review

If you’re like 90% of my clients, you probably write pretty well. You know your grammar, your sentence structure is solid, and maybe you even know what to do with a semi-colon.Gold star for you. Seriously, well done.And yet... here you are. Why is that?Maybe your website sounds boring or too technical.
Maybe your emails don’t get read or clicked.
Maybe your content’s just a bit, well, crap.
Here’s the thing – writing well and writing great copy aren’t the same thing. You can get every grammar rule spot on but end up with content that's shit.Good copy isn’t about technical perfection – it’s about getting people to care, getting them to keep reading, and getting them to click that button.With a copy review, I'll go over the content you already have, and show you how to make it better, without throwing it all out and starting again.Unless it's total trash – then you'll have to start again.Copy review – £375 Book here

The Rebel Register

SEO Consulting

In any successful rebellion, recruitment is everything – bringing people on board, rallying them to the cause, and keeping them committed.Your businesses is no different. Without a strong presence online, how will you recruit the masses?Just like underground movements need the right messaging to bring in members, your business needs to get in front of your target audience – and keep them informed and motivated.And that means search – getting onto page 1 of Google for your main keywords without jumping on the hamster wheel of pay-per-click.I’ll audit your website for on-page opportunities to dominate the search results pages, looking at technical SEO, content, and strategy.SEO Consulting – £375 Book here

Wall art that says "Punch today in the face." (Photo from Unsplash)
A murky photo of a group of people, probably up to no good. (Photo from Unsplash)

The Strategic Infiltrator

Retainer Packages

Every rebellion needs someone on the inside – someone who knows the landscape, the players, and the moves to make.That’s where the Strategic Infiltrator comes in. Think of this as an ongoing partnership, where I blend seamlessly into your business, working behind the scenes to craft the right messaging, advise on strategy, and keep your brand’s voice sharp.With this retainer, you don’t just get a one-off project; you get a long-term ally in your corner, ready to adapt and evolve with your needs. Whether it’s copy for the next launch, consulting to keep your brand ahead of the curve, or ongoing SEO work to keep you front and centre in organic search – I’ve got you covered.From £750 per month Let's have a chat

Rogue Agents

Done-for-you copywriting

Ok, not everything has to be a consultation or a retainer.Sometimes you just need a guy with a very particular set of skills. Skills I have acquired over a very long career. Skills that make me a valuable asset to your business.Like: personality-based emails (not newsletters), onboarding email sequences, customer onboarding comms, review/testimonial emails, launch or offer email campaigns, seasonal campaigns, landing pages, sales letters and VSL scripts (video sales letters), and more.If you wanted all of that you’d be looking at £20,000 over the course of a year – but you probably don’t need all of that.So let’s find out what you do need.Click the link below to book a call to talk to me…Projects start from £395 Let's have a chat

A man wearing a quite spectacular cardigan holding a shotgun. (Photo from Unsplash)

Trusted by rebels like you

From big brands to one man-bands, here are just a few of the amazing clients who’ve trusted me with their words:


Ready to join the ranks? Let’s make your brand unforgettable.

Ready to make some noise?

Whether you’re looking to overhaul your copy, craft a bold new strategy, or just shake things up,
now’s the time to take action. Let’s cut through the jargon, ditch the dull, and create something that connects with your audience. Sound good? Then let’s get started. Reach out today and let’s get shit done.

Let’s get things moving

Got a project in mind? Need some copy magic or strategy advice? Drop your details below, and let’s
start making things happen. I’ll be in touch soon to see how we can turn your ideas into action.

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Onboarding

Let's get started! I just need the following details to create the Client Agreement and Statement of Work.Thanks!

404 Portfolio Not Found

This isn’t a mistake. I don’t have a portfolio.There’s only one possible upside to having a portfolio – you might see something you love and want to hire me immediately.But you’re already here. You’ve already seen something, or ready something interesting enough – and convincing enough – to make you click something to get here. So you know I can write.But, in my opinion, the risk is far greater.You might look at something in my portfolio and think“Ooh Betty, no. That’s not what I want my brand to sound like. That’s not my voice.”Well no shit.Guess what?I didn’t write it for you.I wrote it for another client. And they fucking loved it. And it crushed.That’s why I would have put it in my portfolio!And if you’re worried about whether I can match your voice, or if I’ll always be dropping in the odd fuck here or there – trust me – my vocal range goes from corporate America regulated financial services to big personality business mentor and pretty much anything in between.I’m nothing if not adaptable.So here’s what I do instead of having a portfolio:You book a call with me, we have a chat to talk about what you need, and maybe I’ll write something for you.Something that’s actually useful.Like it? Awesome – hire me.Don’t like it? No troubles, bubbles – don’t hire me. You don’t owe me anything. Keep it, use it, it’s a gift from me to you.Sound good?Book a call here:


Al Clunnie (Rebel Copy) hard at work, but not working on a portfolio

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